[P1]:Final

                                               Phase 1

                                                Phase 2

                                                 Phase 3

  

 This project required us to explore the different ways of arranging text on a grid. This was done in three phases. The first phase was a more hands on approach. We were given a set of words in different sizes and boldness. We arranged them in different patterns, keeping hierarchy in mind, 15 ways and taped them to the grid. Phase two was the same except we were to do a digital version on the computer. We also were allowed to add color and rules. Finally phase 3 was an exploration of over sized type. We were allowed to make any word or letter as large as we wanted.

https://www.behance.net/alexwieselman

[P1]:4

Wolfgang Wiengart is a German graphic designer and typographer. He is known as the "father" of New Wave or Swiss Punk typography. He met his mentor, Karl-August Hanke, at his three year apprenticeship in hot metal hand composition at Ruwe Printing. According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a 'style'.

[P1]:4

Neville Brody is an English typographer, art director, and graphic designer. Brody was in print school when 1970's rock culture was becoming popular. He was very moved by it and applied it to his designs. He made a name for himself by becoming a successful art director for The Face magazine. In 1994, with his business partner Fwa Richards, launched their own design practice: Research Studios.

[P1]:4

Josef Müller Brockmann was a Swiss graphic designer. He studied architecture and design at the Kunstgewerbeschule in  Zurich. In 1936 he open his own graphic design and photography studio in Zurich. In the 60's, Brockmann was appointed European design consultant to IBM. He is also well known for his published books on design and visual communication. 

[P1]:4

Piet Zwart was a Dutch photographer and typographer. He trained as an architect, which also included designing furniture and interiors. His architectural style evolved toward a more functional design after he worked with De Stijl. He began his graphic design career at age thirty-six. He realized how important typography was for the 20th century, so he decided to change it.




  

[P1]:4

Max Bill was a Swiss architect, painter, typeface, industrial, and graphic designer. After designing and building his own house and studio he became a crucial member in the Allianz group of Swiss artists. Bill was considered one of the important influences on Swiss graphic design in the 1950′s.

[P1]:2

For our first official exploration of type we were given a grid template and various fonts and sizes with which we cut out and glued in different orders and layouts across the grid. These are two of my favorite layouts.